{"id":14190,"date":"2025-07-11T12:00:12","date_gmt":"2025-07-11T10:00:12","guid":{"rendered":"https:\/\/www.anovapeneira.gal\/?p=14190"},"modified":"2025-07-12T09:34:59","modified_gmt":"2025-07-12T07:34:59","slug":"a-shopping-night-chega-a-redondela","status":"publish","type":"post","link":"https:\/\/www.anovapeneira.gal\/index.php\/2025\/07\/11\/a-shopping-night-chega-a-redondela\/","title":{"rendered":"A Shopping Night chega a Redondela"},"content":{"rendered":"\n

O pr\u00f3ximo venres 1 de agosto entre as 20:00 e \u00e1s 0:00 h Redondela volver\u00e1 vivir unha nova edici\u00f3n da \u201cShoopping Night\u201d. Esta noite de compras \u00e9 organizada desde hai nove anos pola Asociaci\u00f3n de Empresarios e Empresarias de Redondela. Durante a xornada os clientes que se acheguen a alg\u00fan dos m\u00e1is de medio cento de comercios participantes, poder\u00e1n gozar de moi interesantes promoci\u00f3ns e descontos en moitos dos artigos que vaian adquirir. N\u00f3s conversamos con Julia, a xerente de AER, para co\u00f1ecer polo mi\u00fado as caracter\u00edsticas m\u00e1is significativas desta xornada.<\/strong><\/p>\n\n\n\n

Na nosa conversa , Julia manifestou o seu interese en deixar claro o profundo compromiso da asociaci\u00f3n coa cultura galega en xeral e co noso idioma en particular. E n\u00f3s queremos dicir ao respecto que a empresa que edita ANP est\u00e1 asociada \u00e1 asociaci\u00f3n de Empresarios e Empresarias de Redondela, e que de ning\u00fan modo o estariamos se non tiveramos claro que \u00e9 as\u00ed. Vela\u00ed vai o que deu de si a nosa conversa.<\/strong><\/p>\n\n\n\n

Julia Alonso, xerente da Asociaci\u00f3n de Empresarios e Empresarias de Redondela.<\/strong><\/p>\n\n\n\n

\u201cA valoraci\u00f3n das anteriores edici\u00f3ns \u00e9 moi positiva e estou convencida de que o resultado desta Shopping tam\u00e9n ser\u00e1 satisfactorio\u201d<\/strong><\/h2>\n\n\n\n

Cando se vai celebrar esta nova edici\u00f3n da Shopping Night?<\/strong><\/p>\n\n\n\n

\n

Este ano celebrarase o venres 1 de agosto. Esta edici\u00f3n fix\u00e9mola coincidir co festival Artistas na R\u00faa para que haxa unha sinerxia entre a dinamizaci\u00f3n do comercio e a actividade cultural de ocio vinculada a un centro de poboaci\u00f3n como Redondela cunha capacidade de atracci\u00f3n importante, e con dous elementos que creemos se van compaxinar moi ben.<\/p>\n<\/blockquote>\n\n\n\n

Que edici\u00f3n \u00e9 a deste ver\u00e1n?<\/strong><\/p>\n\n\n\n

\n

Esta \u00e9 a novena edici\u00f3n, comezou o ano 2017.<\/p>\n<\/blockquote>\n\n\n\n

Nunca parou esta campa\u00f1a, nin pola pandemia?<\/strong><\/p>\n\n\n\n

\n

Na pandemia fixemos un formato mixto chamado Shopping Days. Levabamos todo diante dos establecementos e o pobo converteuse nunha feira coa distancia de seguridade que se esix\u00eda nese momento.<\/p>\n<\/blockquote>\n\n\n\n

Isto foi durante os dous anos de pandemia?<\/strong><\/p>\n\n\n\n

\n

Si, nos anos 20 e 21.<\/p>\n<\/blockquote>\n\n\n\n

Como naceu a idea do Shopping Night?<\/strong><\/p>\n\n\n\n

\n

Naceu copiando e analizando campa\u00f1as doutros lugares. Barcelona vi\u00f1a facendo esta Shopping Night desde hai moito tempo e foi o noso modelo de inspiraci\u00f3n. Al\u00ed faise na \u00e9poca do nadal pero pensamos que aqu\u00ed ser\u00eda mellor no ver\u00e1n, porque as noites son moito m\u00e1is agradables.<\/p>\n<\/blockquote>\n\n\n\n

Sempre se fixo no ver\u00e1n?<\/strong><\/p>\n\n\n\n

\n

Si, antes fac\u00edase a finais de xullo pero decidimos trasladala ao primeiro venres de agosto en colaboraci\u00f3n co Concello porque era a data m\u00e1is propicia para o interese comercial. Este evento foi evolucionando, Artistas na R\u00faa xa vi\u00f1a cunha traxectoria moi dilatada de replicar o mesmo formato durante anos, ao asociarse co noso evento concentrouse todo no venres.<\/p>\n<\/blockquote>\n\n\n\n

A responsabilidade e organizaci\u00f3n do Shopping Night e da Asociaci\u00f3n de Empresarios de Redondela, o Concello non ten nada que ver?<\/strong><\/p>\n\n\n\n

\n

O Concello non ten nada que ver na organizaci\u00f3n, estamos en contacto pola necesaria colaboraci\u00f3n lox\u00edstica.<\/p>\n<\/blockquote>\n\n\n\n

Este evento d\u00e1se nunha \u00fanica xornada, a que hora comeza e a que hora remata?<\/strong><\/p>\n\n\n\n

\n

Comeza \u00e1 hora que tradicionalmente pechar\u00edan os negocios, \u00e9 as 20:00h cando iniciamos as actividades. E prolong\u00e1mola ata \u00e1s 00:00h.<\/p>\n<\/blockquote>\n\n\n\n

Unha xornada de catro horas?<\/strong><\/p>\n\n\n\n

\n

Si, nestas catro horas conc\u00e9ntranse actividades, descontos, promoci\u00f3ns, etc. Na realidade, os establecementos que est\u00e1n m\u00e1is en primeira li\u00f1a non pechan ata a 1 da madrugada. Isto demostra o \u00e9xito que ten esta iniciativa comercial.<\/p>\n<\/blockquote>\n\n\n\n

En que consisten as promoci\u00f3ns que ofertan os negocios?<\/strong><\/p>\n\n\n\n

\n

Cada establecemento ofertar\u00e1, como m\u00ednimo, unha porcentaxe de desconto ou unha promoci\u00f3n asociada a un produto. Normalmente estamos liquidando as rebaixas no seu tramo final con porcentaxes de ata o 70%. Tam\u00e9n estamos estreando a nova temporada. Na Shopping Night te\u00f1en descontos os produtos finais das rebaixas e os artigos de temporada de entre un 10% e un 20%.<\/p>\n<\/blockquote>\n\n\n\n

Cantos establecementos participan?<\/strong><\/p>\n\n\n\n

\n

Do sector comercial en torno a 50 de calquera actividade. Nestas \u00faltimas datas estamos intentando impulsar a colaboraci\u00f3n e participaci\u00f3n dos establecementos de hostaler\u00eda e de servizos.<\/p>\n<\/blockquote>\n\n\n\n

Tedes alg\u00fan bar ou restaurante que participe?<\/strong><\/p>\n\n\n\n

\n

Si, o ano pasado puxemos en marcha unha acci\u00f3ns espec\u00edfica para os establecementos de hostaler\u00eda cunha ruta de c\u00f3ctel, na que ti\u00f1amos distintas propostas con e sen alcohol. Intentamos promocionar h\u00e1bitos de vida saudable e dab\u00e1moslles uns prezos especiais polo motivo da Shopping. Cada evento ten unha tem\u00e1tica asociada, e a preparaci\u00f3n de cada c\u00f3ctel vai asociada a esa tem\u00e1tica<\/p>\n<\/blockquote>\n\n\n\n

Os 50 establecementos que participan son do casco urbano de Redondela ou tam\u00e9n das parroquias?<\/strong><\/p>\n\n\n\n

\n

Poden participar todos os establecementos asociados. Para dar cabida aos establecementos doutras parroquias montamos tendas ef\u00e9meras, dot\u00e1molas dunha carpa, de mesas ou expositores para que poidan amosar e vender as s\u00faas mercador\u00edas.<\/p>\n<\/blockquote>\n\n\n\n

Val\u00f3rame as anteriores edici\u00f3ns, a afluencia foi positiva?<\/strong><\/p>\n\n\n\n

\n

Desde logo que o resultado econ\u00f3mico \u00e9 moi bo, por iso repetimos. A nosa metodolox\u00eda de avaliaci\u00f3n para as diversas campa\u00f1as \u00e9 facer enquisas ao respecto. Neste evento en concreto obtivemos uns resultados moi favorables. A afluencia de p\u00fablico \u00e9 notable, tam\u00e9n esta afluencia ben marcada por toda a promoci\u00f3n que facemos, tanto na vila como en localidades veci\u00f1as. Igualmente \u00e9 importante o atractivo engadido das actuaci\u00f3ns no festival, que tam\u00e9n son unha locomotora. Estas actividades son de balde e con acceso libre e isto \u00e9 un aliciente para que ve\u00f1a xente de f\u00f3ra de Redondela.<\/p>\n<\/blockquote>\n\n\n\n

Hai algunha cuesti\u00f3n que vexas susceptible de mellorar?<\/strong><\/p>\n\n\n\n

\n

A accesibilidade ao n\u00facleo urbano. Precisamos mellorar a cuesti\u00f3n dos aparcadoiros para o acceso aos grandes eventos que hai no Concello.<\/p>\n<\/blockquote>\n\n\n\n

\u00c9 satisfactoria a colaboraci\u00f3n do Concello?<\/strong><\/p>\n\n\n\n

\n

O Concello sempre mostra interese por colaborar cos nosos eventos. Agora ben, todo \u00e9 mellorable<\/p>\n<\/blockquote>\n\n\n\n

Por exemplo?<\/strong><\/p>\n\n\n\n

\n

Pois \u00e1s veces pode existir a percepci\u00f3n social de que alg\u00fan evento concreto \u00e9 organizado polo Concello, cando en realidade \u00e9 da asociaci\u00f3n de empresarios.<\/p>\n<\/blockquote>\n\n\n\n

Iso a ti mol\u00e9stache?<\/strong><\/p>\n\n\n\n

\n

Non, non me molesta. Incluso me gustar\u00eda que houbese unha maior colaboraci\u00f3n. O traballo das instituci\u00f3ns ten que estar ali\u00f1ado co traballo do tecido produtivo local, ten que escoitar e dar resposta as necesidades para acadar mellores resultados.<\/p>\n<\/blockquote>\n\n\n\n

Este evento \u00e9 a principios de agosto, que m\u00e1is tedes previsto organizar ata finais de ano?<\/strong><\/p>\n\n\n\n

\n

Para a dinamizaci\u00f3n comercial est\u00e1 previsto facer un formato de promoci\u00f3n a trav\u00e9s de algo que se vai chamar Comercio na R\u00faa onde as mercador\u00edas sa\u00edran \u00e1s portas dos establecementos, ser\u00eda para a Alameda e en vez de facer Feira de Oportunidades faremos este formato parecido ao que fixemos nos anos de pandemia. Daquela deu moi bo resultado e como o noso orzamento non d\u00e1 para facer os dous formatos porque tivemos recortes importantes das achegas que nos d\u00e1 a Xunta de Galicia, decant\u00e1monos por sacar as mercador\u00edas \u00e1 r\u00faa nun \u00fanico evento.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

O pr\u00f3ximo venres 1 de agosto entre as 20:00 e \u00e1s 0:00 h Redondela volver\u00e1 vivir unha nova edici\u00f3n da \u201cShoopping Night\u201d. Esta noite de compras \u00e9 organizada desde hai nove anos pola Asociaci\u00f3n de Empresarios e Empresarias de Redondela […]<\/a><\/p>\n<\/div>","protected":false},"author":6,"featured_media":14196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[270],"tags":[171],"class_list":{"0":"post-14190","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redondela-entrevistas","8":"tag-concello-de-redondela"},"yoast_head":"\nA Shopping Night chega a Redondela -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anovapeneira.gal\/index.php\/2025\/07\/11\/a-shopping-night-chega-a-redondela\/\" \/>\n<meta property=\"og:locale\" content=\"gl_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Shopping Night chega a Redondela -\" \/>\n<meta property=\"og:description\" content=\"O pr\u00f3ximo venres 1 de agosto entre as 20:00 e \u00e1s 0:00 h Redondela volver\u00e1 vivir unha nova edici\u00f3n da \u201cShoopping Night\u201d. 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