{"id":4989,"date":"2021-03-09T12:00:48","date_gmt":"2021-03-09T11:00:48","guid":{"rendered":"http:\/\/www.anovapeneira.gal\/?p=4989"},"modified":"2021-03-07T07:59:24","modified_gmt":"2021-03-07T06:59:24","slug":"a-dinamizacion-comercial-para-superar-a-crise-da-covid-19-a-debate-no-i-congreso-galego-de-centros-comerciais-abertos","status":"publish","type":"post","link":"https:\/\/www.anovapeneira.gal\/index.php\/2021\/03\/09\/a-dinamizacion-comercial-para-superar-a-crise-da-covid-19-a-debate-no-i-congreso-galego-de-centros-comerciais-abertos\/","title":{"rendered":"A dinamizaci\u00f3n comercial para superar a crise da covid-19, a debate no I Congreso Galego de Centros Comerciais Abertos"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>O encontro, en formato online, celebrarase os d\u00edas 10 e 11 de marzo e contar\u00e1 coa presencia de expertos de Espa\u00f1a e Portugal.<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Asociaci\u00f3n Galega de Xerencia de CCAs e CCUs v\u00e9n de renovar a s\u00faa xunta directiva, que seguir\u00e1 presidida por Yonathan Carreira.<\/strong><\/h2>\n\n\n\n<p><em><strong>Santiago de Compostela, 3 de marzo.<\/strong><\/em><\/p>\n\n\n\n<p>A crise derivada da covid-19 est\u00e1 a supo\u00f1er un reto sen precedentes para o comercio local. Os centros comerciais abertos tiveron que buscar novas f\u00f3rmulas de dinamizaci\u00f3n comercial para adaptarse aos cambios nos h\u00e1bitos de consumo e os protocolos sanitarios esixidos para facer fronte a pandemia. Co obxectivo de compartir estas experiencias e descubrir distintas iniciativas que se est\u00e1n desenvolvendo dento e f\u00f3ra de Galicia, os pr\u00f3ximos d\u00edas 10 e 11 de marzo ter\u00e1 lugar o primeiro Congreso Galego de CCAs e CCUs. O evento, en formato online, acoller\u00e1 relatorios de expertos e mesas redondas nas que intervir\u00e1n representantes de varias zonas comerciais urbanas do Pa\u00eds Vasco, Canarias ou Portugal.<\/p>\n\n\n\n<p>Este primeiro Congreso est\u00e1 organizado polo Arteixo Centro Comercial Aberto, que exercer\u00e1 de anfitri\u00f3n, en colaboraci\u00f3n coa Asociaci\u00f3n Galega de Xerencia de Centros Comerciais Abertos. Nace adaptado \u00e1s circunstancias actuais, pero coa idea de ter continuidade no futuro. As axudas econ\u00f3micas directas a pemes e aut\u00f3nomos, os bonos para o incentivo do consumo, a dixitalizaci\u00f3n do pequeno comercio e as iniciativas de transformaci\u00f3n de espazos urbanos que se est\u00e1n a acometer en distintos lugares ser\u00e1n alg\u00fans dos temas a tratar nesta primeira edici\u00f3n.<\/p>\n\n\n\n<p><strong>Renovaci\u00f3n da xunta directiva<\/strong><\/p>\n\n\n\n<p>A \u00faltima asemblea ordinaria da Asociaci\u00f3n Galega de Xerencia de CCAs e CCUs serviu para renovar a xunta directiva que seguir\u00e1 presidida, durante os pr\u00f3ximos catro anos, por Yonathan Carreira, xerente do CCA Estrela de Mar\u00edn. O novo equipo recibiu o respaldo un\u00e1nime da asemblea e solicitou xa unha reuni\u00f3n co Director Xeral de Comercio, Manuel Heredia. Entre as propostas que lle queren trasladar figura a de que os centros comerciais abertos sexan os encargados de xestionar de maneira directa os bonos para o incentivo do consumo anunciados hai uns d\u00edas polo presidente da Xunta. Os CCAs te\u00f1en experiencia na implantaci\u00f3n de pol\u00edticas de dinamizaci\u00f3n comercial e co\u00f1ecen de primeira man as necesidades dos pequenos negocios que integran o comercio local.<\/p>\n\n\n\n<p>A nova directiva da Asociaci\u00f3n reafirmou a s\u00faa vontade de avanzar na profesionalizaci\u00f3n da xerencia das zonas comerciais, a nivel individual e colectivo e marcouse unha serie de obxectivos nesta direcci\u00f3n. Xunto a organizaci\u00f3n dun congreso anual, apostarase por realizar formaci\u00f3n espec\u00edfica, favorecer o networking entre xerentes e compartir informaci\u00f3n sobre as distintas iniciativas que se est\u00e1n a desenvolver. Todo isto, sen perder de vista o obxectivo primordial de actuar como \u00f3rgano de representaci\u00f3n e defensa do colectivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O encontro, en formato online, celebrarase os d\u00edas 10 e 11 de marzo e contar\u00e1 coa presencia de expertos de Espa\u00f1a e 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